Time and money is of the essence and at a premium for most people, but especially for those in ministry and communications. So many important things make demands on you, leaving little time to seek out the resources necessary to do what you have been called to do. In some parts of the world the only access to those resources is the Internet.
     As an Association serving Christian communicators around the world, NRB desires to serve more of its members better and in a timely, efficient, cost-effective, technologically savvy and stewardship-minded manner. To that end, NRB is partnering with Parable Interactive and proudly announces the opening of the new NRB e-Store, exclusively online.

What Is Parable Interactive?

     Parable Interactive is an e-commerce solution for Christian nonprofits developed by The Parable Group, a leading provider of innovative Christ-centered marketing and management tools. Parable Christian Stores are locally owned-and-operated by people who love the Lord and consider their business a ministry to the community. The stores are members of an association of independent retailers.
     Parable has been serving Christian retailers for more than 15 years and expects to continue serving them for many years to come. Currently, Parable Interactive hosts and operates more than 200 Christian stores and organizations. Along with NRB, Parable Interactive manages stores for other large international ministries including Prison Fellowship, World Vision, Smalley, etc. and well-known Christian broadcasters such as CBN, INSP, TLN, etc.
     Parable Interactive builds, stocks and merchandises online stores for ministries who are looking to sell their own products and who want access to its 120,000 mainstream Christian products. All product prices are discounted, but NRB members receive further significant discounts on all NRB products.
     An online store makes seeking the information needed easy. Not only does it afford the ability to shop anytime from anywhere, but when you “walk through the doors” of NRB’s virtual store you can find not only the directories, books and other products that specifically meet the needs of Christian communicators, but you also have access to the largest selection of Christian products and titles on the web from the storehouses of Parable Interactive. The NRB e-Store is designed specifically with its members in mind with individual sections like NRB Convention, Radio, TV, Internet, etc. representing the various sections comprising our industry.
     Of course you can count on the same high level of trust and integrity you’ve come to expect from NRB: from a secure store site offering worry-free e-commerce to the content of the site and character of the staff. Also, The Parable Group is a pioneer in the field of customer security and as been recognized by the Direct Marketing Association for its Privacy Policy.
     The NRB e-Store … we’re here for you at http://www.nrb.org/

Valerie Fraedrich is editorial assistant for NRB magazine.